Ok Cupid is geared toward younger, hipper singles, as evidenced by the affordable rates and the fact that co-founder Christian Rudder is a member of ultra-hipster band Bishop Allen.As a result, the sign-up process is quick and painless (to reflect our attention spans), and the site’s UI is clean, simple, and easy to use.Taste in music can be a deal maker or deal breaker.
You don’t need to continually monitor your profile or dig through pages and pages of prospective matches.
This is an especially nice feature if you are nervous about approaching people, because the site sends an email to each person saying they are a match, which means you don’t have to ever make the first move.
The winner of 2015’s Webby award for “Best Dating Site,” Zoosk effectively markets to millennials by providing a layout that’s similar to popular dating apps like Tinder and Bumble.
Here, you’re limited to viewing one profile at a time, rather than the wall of faces that some websites throw at you.
Zoosk is free to join, and in lieu of a traditional subscription, you can pay for packs of “coins” to boost your profile, which increases visibility to members of your target demographic.