The brand also rewards email subscribers with a 10%-off coupon code for in-store workshops, bridging the gap between the ecommerce and brick-and-mortar sides of the business.
Find Me A Gift sends a welcome email with personality, featuring fun imagery, playful language, and a celebratory tone.
Though the brand may not need an introduction, they use their welcome email to describe their vision and share their passion for travel with subscribers.
Then they introduce their products, which fit perfectly into that narrative: Lush takes the opportunity to showcase their products with high-quality imagery and product carousels.
Mod Cloth uses its welcome email to introduce itself, the benefits of shopping with them, and to provide a promo code.