Or—maybe most importantly—what NOT to do when trying to build a relationship.
So, I thought, maybe my swiping/liking/super liking/charming/favoriting experience will help some savvy and perhaps not-so-single marketers out there rethink the way they’re shaping their campaigns.
The key difference is that in marketing, different channels must live in beautiful harmony.
While your interaction in online dating will likely start in one app and never evolve to another, in marketing you must keep the context the same across mobile, email, social, digital, and beyond.
Dating is quite possibly the most humanist of all the relationship realms out there.